Writing for the Mass Media 11.1

Name: Cassandra Steptoe
Advertisement: Got Milk
1. What is the promise of benefit offered by this headline?
"Model Behavior"
The subliminal message is that the famous model is drinking milk. So, if you drink milk, you will be beautiful and cool like the model.
2. How does the illustration demonstrate the product? How does this illustration attract attention?
The model has a prominent milk mustache and is holding a glass of milk. The model grabs attention because she is posed seductively. Her midriff is bared and a sliver of breast shows.
3. What proofs of the promise of benefit in the headline are offered by the body copy?
The smaller text states that your bones need calcium and milk for density and growth. The text says that milk is "always in fashion". This statement mimics and ties in the model to the ad.
4. What action does this ad tell readers to take?
Drink milk. The question at the bottom asks if the reader has "got milk". If not, the reader feels compelled to buy milk in order to be "in fashion".

Writing for the Mass Media 9.1, 9.2

9.1

A Bill was passed today that raises the state’s legal drinking age to 21// State Legislature debated for over 60 combined hours before passing the bill// The bill was sponsored by local legislator Tom Hartley// The bill was passed by 7 votes in the Senate and 15 votes in the House///

The Alpha Alpha honor society is holding inductions on April fourth// Inductee’s names will be kept secret until the ceremony// 35 new members will be named// The ceremony will be held at the student center at 10 in the morning///

9.2

The Police chief addressed the ongoing investigation of an auto theft ring this morning// Police Chief Clayton Wheat says that the ring is responsible for over 200 auto thefts in the city last year// Wheat also says that the investigation has expanded to surrounding cities///

A new machine tool plant will be opening soon// First Trust Bank president and local investors announced plans to buy the Lochs Papermill plant// The group intends to refurbish the plant and use it for manufacturing machine tools// The plant should employ about 200 people when it opens///

Writing for the Mass Media 8.1, 8.2

8.1

A fifteen year old basketball player died this morning during practice at Central High School// High school freshman/ Todd White/ collapsed while running during a practice game//White was pronounced dead at Central Valley Memorial hospital // White’s coach says that White did not have any known illnesses///

The United Sates Secretary of the interior announced a new energy plan at the Western Governor’s Conference meeting in Salt Lake City// The 800-million dollar plan calls for a five year program that reduces strip mining and eases the licensing process for nuclear power plants// The Secretary says that the plan will reduce America’s dependency on foreign oil and make America greener///

8.2

An education professor at the University died today// Professor Elizabeth Billson suffered from cancer for the last 10 years// 58-year-old Billson was estimated to have taught 10 thousand future teachers throughout her career//Billson was presented with the Outstanding Professor award last year///

An accident occurred on Interstate 59 last night// Two trucks collided on a part of the interstate that was undergoing repairs// The two trucks spilled fuel onto the road and caused a traffic jam lasting almost an hour//Both drivers were cited for speeding and reckless driving// No one was hurt///

Writing for the Mass Media 7.4

7.4
The town of Prosper's monthly budget and employment rate could be seriously affected with the shutdown of the town's main tax revenue source, United Coal Co.'s Mine No. 3, scheduled for the week of March 17.

Mine No. 3 was a deep shaft coal mine that employed over 1,000 people from Prosper and surrounding cities. As well as being a major source of employment, the mine's tax revenue helped raise Prosper's monthly budget from $40,000 to $300,000 since 1980.

"With the mine closed, our revenue is just about gone." Mayor Lester Jenkins said.

The town council will meet March 1 to discuss a new budget. According to city clerk Wilma Foster, the town budget could be cut back to $60,000 a month at the start of the fiscal year. The tighter budget will still cover "essential services" such as police, city utilities and the new ballpark Foster said.

The closure was announced Feb. 27 by the United Coal Co. The company says that the  mine was shut down due to a significant drop in the demand for coal. This drop stems from a shutdown of manufacturing across America.

"We hope to see an increase in demand, but until we do, the mine will remain sealed," Wilson Standridge the president of the United Coal Co. said.

Mine No. 3 has been open since 1901 and has the deepest shaft in the state. The mine was commonly known as "Hellpit" to the locals. According to councilman Ed Barnes, the revenue from the mine has helped Prosper build city hall and the town park without debt.






 Summary: United Coal Co.'s Mine No. 3 will be shutdown indefinitely beginning the week of Mar. 17. The mine was a chief source of revenue and employment for the town of Prosper and surrounding cities.


Comments: Excellent Job! Perfect, felt like I was reading a story right off CNN's website!

Writing for the Mass Media 5.9, 5.10

5.9
1. Who: Duane LaChance pipe fitter, Gross Engineers,
    What: Third degree burns suffered, touched wrench to power line carrying 15,000 volts
    Where: Petal Municipal Power plant. 222 Power Dr.
    When: 3 p.m. Feb 20.
  Gross Engineer employee touches 15,000 volt wrench to power line at Petal Municipal Power Plant Feb. 10, employee now in intensive care at Methodist Hospital suffering from third degree burns.

2. Who: Peter McCartney
    What: In Hospital for surgery to throat
    Where: Riverside Hospital
    When: Surgery scheduled for tomorrow
    Why: Voice was at a whisper after a capacity crowd performance.
Rock singer scheduled for exploratory throat surgery Feb. 20 when voice is reduced to whisper following capacity concert at Bennett Auditorium.

3. Who: Hattiesburg board of education,
    What: meeting, low attendance, dress code, milk.
    Where: Hattiesburg
    When: Feb 20
    Why: Discuss attendance, make new rules.
Hattiesburg Board of Education imposes stricter dress code, laments enrollment decrease and accepts milk provider bid.

5.10
1. Who:John Dumont, George Johnson, TWA jet passengers
    What: Plane crash, five killed,
    Where: Takeoff at Kennedy International Airport
    When:Thursday night (Feb, 20)
Trans World Airlines jet crashes on takeoff at Kennedy International Airport, five of the 45 people aboard were killed.

2. Who: Norman Meeman pulitzer prize winner, English students, audience
    What: Spoke about writing
    Where: Room 111 of William Oxley Thomson Memorial Library,
    When:4:30 p.m. Sunday
   "You can't be a great writer by imitating the styles of prize-winning authors," says Pulitzer Prize winning author during talk to 67 at William Oxley Thomson Memorial Library.
 
3. Who: Clement Crabtree, 32 winners, Freedoms Foundation at Valley Forge.
    What: George Washington Honor Medal award,
    When: last week, Feb 10-14
    Where: Pennsylvania
    Horticulture professor advocating sending patriotic seed packets around the world among 32 George Washington Honor Medal winners honored in Pennsylvania the week of Feb. 10-17.

Writing for the Mass Media 5.8

1.  Who: Air Force major Rufus N. Hebernowksi
     What: Aircraft Crash, Man killed
     When: Feb. 19, 12 p.m.
     Where:  Super Shopping Mall
 Air Force major killed when jet plane he was piloting crashed at Super Shopping Mall Feb. 19 12 p.m., 15 cars were destroyed, no one else injured.

2.  Who: City Council
     What: 10 percent city property tax increase
     When: Feb. 19, effect next month
     Where: city council meeting
     Why: to pay to double city park size
     How: taxes raised about $50 yearly
February 19 City Council meeting results in 10 percent property taxes raise that will be used to expand city park, the tax will go into effect next month.

3.  Who: University president for finance, all faculty
     What: 15 percent pay raise for all faculty.
     When: Announced at press conference, effective in the fall.
     Where: Announced on front steps of administration building.
     Why: No pay raise for the faculty in two years.
     How: Increased revenue from state.
University finance president announces 15 percent pay raise in the fall semester for all university faculty, raise enabled by increased state funding.

4.  Who: 200 Journalism Students
     What: Students discussed University's 10 percent tuition raise, decide to boycott journalism classes, held business meeting.
     When: 12 p.m. Feb. 19
     Where: Journalism student association meeting
     Why: To discuss issues, report finances, organize boycott protesting tuition raise.
Journalism Student Association meeting results in journalism class boycott protesting university tuition raise, 200 students attended.

CNA #5

Olympic Snowboarder Lindsey Jacobellis Adopts One of Sochi’s Stray Dogs

Although she did not win a medal at the 2014 Sochi Olympics, Lindsey Jacobellis still made the news by adopting a stray dog she found in Sochi. The many stray dogs in Sochi have been a health and animal rights concern. Jacobellis appears to have met the Sochi dog two weeks before her snowboarding competition. Source.

Son of God Will Not Feature The Obama Lookalike Satan When it Hits Theaters

In an effort to focus on the title role, Producers Mark Burnett and Roma Downey’s upcoming film—Son of God—will not hold footage of the character Satan. Some think this is also to avoid the controversy of apparent similarities between the actor who plays Satan and President Barack Obama. The film is to be released by 20^th Century Fox on Feb. 20. Source.

Violinist Vanessa-Mae completes giant slalom run

Vanessa-Mae got to fulfill a dream, improve her skiing and contribute to her favorite charities all by competing in the 2014 Sochi Olympics. Although a professional violinist, Mae was able to compete for Thailand in the giant slalom run. Mae considered it an honor to compete with the Olympic skiers even though she finished a distant last in the competition. Source.